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Oy! You haven't written your online dating profile yet? As bubbe would say, "You're not getting any younger, sweetheart!" This is before the requisite cheek-pinch, of course, and a nice chat about "your figure."

To help you plan accordingly and give you tangible, useful advice, we recruited Erika Ettin, founder of A Little Nudge and JDate's leading online dating expert, for this edition of the Chai List, and she graciously agreed to bless our readers with her wisdom.

So, whenever you're ready to take the leap and either subscribe to or update your online dating profile, causing every Jewish mother around the world to yell "Hallelujah!" here are 18 tips for your Jewish online dating profile.

1. Make sure your photos are representative of you, especially the first one.

Better to have someone meet you in person thinking, "He/she is much better-looking than the photos!" rather than "Those photos were a lie … or taken five years ago!" On that note, also include a full-body shot of yourself. When people don't have enough information (i.e. what you look like below the neck), they assume things, and often they assume the worst.

2. Less is more when it comes to photos.

People will look for the one bad photo (um … the one after all four glasses of wine on Passover?) and decide to write you off, not write you a message because of it. Three to five photos are recommended.

3. Have at least one clear "face" photo

If you couldn't tell, photos are really important. Blurry photos do not help anyone else, and they do hurt you. They make people wonder if you're hiding something.

4. Be by yourself in the shot

Don't make me list the reasons for this one! Okay …

a. Don't give someone the opportunity to compare you to the other people in your own picture

b. Don't try to show that you're social -- we know you're social

c. We might think it's your ex … or current significant other

5. Have one photo doing something interesting

Many people have no idea what to say in the initial email, so give them something to comment on, or "message bait." Ideas: you in your Queen Esther costume, you making a delicious loaf of challah, you doing underwater basket-weaving.

6. Take your time writing your profile

Many people think that writing an online dating profile is a one-time job, and they rarely change it based on its success (or lack thereof). They also try to write it as quickly as humanly possible. But this is one thing that you really should spend your time on. You are putting yourself out there for the world to see, so put your best foot forward! And don't forget to proofread. If someone uses "your" incorrectly, I don't assume carelessness; I assume stupidity. And you're (probably) not stupid!

7. In your profile, provide a bold introduction

Try not to bore someone to sleep a la last year's Kol Nidre sermon, or sound just like everyone else. Make the first line memorable and interesting.

8. End your profile on a positive note

"Need not apply" need not be in your vocabulary. If you're looking for someone Jewish, that's great! Don't, however, tell people not to bother contacting you if they're not. Plain and simple, it's rude. You can make your preferences known in other ways, either in the check-box questions that most sites ask or by saying something positive instead of negative: "I'm looking for the soup to my matzah ball."

9. Do NOT write a novel

Anything over three paragraphs on a "traditional" online dating site like JDate is much too long. And on the apps (i.e. JSwipe), short and sweet -- and quirky -- is the key.

Example: Things I'm good at: remembering which direction to light the menorah, making matzah pizza from scratch, inventing games during previously mentioned boring sermons and writing ridiculous JSwipe profiles

10. Stand out from the crowd

If the stranger sitting next to you on the L might have been able to write the same exact profile, then it is too generic, and it's time to spice it up. On that note, avoid what I like to call "empty adjectives" such as "smart," "funny," "attractive," and "loyal" that are subjective and cannot be proven until someone gets to know you.

11. Make sure you're realistic, not idealistic

Your profile should be representative of you today, not the you in your head, who we know is a rock star.

12. If Judaism is important to you, then say it

People ask all the time, if I say this thing that's really important to me (religion, children, etc.), will it scare people off? Sure it will! But those people are meant to be turned off. You'll be turning on the ones who agree with your values and/or appreciate your honesty in what you're looking for.

13. Niche sites are great

Are you looking for someone Jewish, and only someone Jewish? Why would you not join JDate then? That's not to say plenty of other sites don't have quality MOTs, but if something is a deal-breaker for you, then go to the place where it's one less thing to screen for.

Also, just for giggles, here's a fun fact: JDate's parent company is called Spark Networks, which also owns Christian Mingle. Last year, Spark sued JSwipe for its use of the "J." Then in October, Spark bought out JSwipe for a whopping $7 million.

14. Remember that online dating is not represented by any one bad (or good) date

Don't quit online dating after one bad date. First, that person is just that -- one person. And every bad date is a good story. (I have one about how I inadvertently went out with the same person twice … six years apart!)

15. For success, you also have to message people

Writing a great online dating profile is only half the battle. (Sorry!) The other half is being proactive, and we do that through searching and messaging people we like.

16. Get to the date

Don't forget that the point of online dating is to get to the in-person meeting. Do this sooner rather than later. No one is looking for a pen pal, and people have short attention spans. Once you reach out to someone or mutually like someone, schedule the date within the week, if possible.

17. Be polite

Use the manners your nice Jewish mother taught you. Be prompt, say please and thank you, and smile.

18. Have fun!

People sometimes forget that dating should be fun. You have to date to get into a relationship, so try to enjoy the act of meeting new people along the way.

Erika Ettin is the founder of A Little Nudge, the preeminent online dating coach in the U.S., and "the new voice of online dating." A Little Nudge has been profiled on NPR, the Washington Post, WUSA9, and AskMen.com. Erika is also JDate's leading expert, has been a featured columnist on Philly.com, and her weekly column syndicated through the Chicago Tribune. Her book, Love at First Site (available on Amazon), has also received high acclaim.

Toward the end of last year, Ashley O'Brien put her love of Hebrew, rap lyrics, puns and graphic design to good use by starting Hebrewish Designs, an Etsy shop that quickly went viral on Twitter, Instagram and beyond.

What started off as the source for pizza money has quickly grown into something much more. I had the chance to chat with Ashley about her designs, motivations, love for Israel and how all of these elements were combined to create something that we all need -- even if we never knew we needed it.

1.  Why did you decide to start Hebrewish Designs?

I started this as a side project to create things for my friends and myself that I thought were funny, (at times maybe even hilarious), but, more seriously, as a way to learn Hebrew. I began taking formal Hebrew classes this year to learn the language and I would come up with ways to remember words, letters, or phrases by putting it into songs I knew or phrases I liked. I kept a running list as I continued to learn, and had more and more fun learning the language, as I did this. About a month ago, I decided to play around with some graphic design ideas I had, and I thought they looked pretty good.

I never really had any intention of making money or turning this into a business. I put a few designs up on Etsy because I already had the designs made, and figured maybe I could make an extra $10 a month and buy a pizza or something. Actually, it was just to buy pizza, ignore the something. A few big accounts picked up my stuff right away, so I just kept posting!

2.  What's the process like for you when creating new designs and thinking of new ideas?  What inspires you?

There is absolutely no method to the madness. I'll be listening to a song in traffic, responding to emails or anything, and I'll hear a word or phrase that will spark the next design. The most challenging part of the process is just writing down ideas and trying not to forget where I put them (shout out to Siri and the default iPhone notes app, post-its, and Chicago parking receipts!). Other times, I will come home after work and just try to brainstorm 10 or 20 ideas, and maybe I'll end up liking one or two of them. Once I think of an idea, I pretty much have a vision in my head immediately of what I want it to look like graphically. And for those who know me, just putting what I envision in my head into something other people are able to understand is a huge success story in and of itself.

I am pretty much inspired by everything. I started this with rap and hip-hop lyrics because I love it, but there's also a natural rhythm that I think works really well with Hebrew. I also like to challenge myself and have designs from all different genres of music, different quotes that I've reworked, and even influences from other areas of pop culture (mostly just Friends, but like I said, there is no limit to the inspiration).

My mind is constantly moving in 8,000 different directions, so it's incredibly rewarding to stop when I hit on something I like and create something that I'm proud of from it. Once I put a listing up on Etsy, I let my mind keep moving. Maybe this is a method, but I know for sure it's some sort of madness.

3. What has the experience been like thus far and what has been the highlight?

I'm just having fun with it for now. I enjoy creating things that I think are fun, funny, creative, and different, and hope that there are others out there that have a similar unique sense of humor/hip-hop lyrical knowledge. Also, no, I will not apologize for using the phrase "hip-hop lyrical knowledge." Next question.

Oh, and as for the highlight, thus far -- definitely getting retweeted by Yeezy. That was pretty awesome. Also, I'm assuming this won't get posted for a few days after this conversation, so I think it's fair to say that highlight will *probably* have happened by the time this is published. Whatup Yeezus!

4. Your designs started to go viral pretty quickly on social media. How have you continued that momentum?

I'm #blessed with the inability to get a full night's sleep. Some call it insomnia; I call it extra time to tweet and instagram and hope that people will share my stuff. Twitter and Instagram have been very successful at getting my designs around to people all over the world, and it's awesome when I get to send prints over to Germany or Australia. I'm not putting myself up there with "The Dress" and "Pizza Rat" yet, but I don't plan to stop creating or posting any time soon. I guess what I'm trying to say is, it's been awesome connecting with so many people around the world, the dress was definitely white and gold, and I hope Pizza Rat is safe at his subway home enjoying a slice with his rat friends and family.

5. When did you first feel a connection to Israel and how has that progressed?

I grew up at Camp Chi, a Jewish summer camp in Wisconsin. As a kid, it was the only Jewish thing I did all year. I credit Chi for providing me with a foundation for experiential Israel education and Israel-based experiences. It was through Chi (and my friends at Shorashim) that I even had a desire to go to Israel, but the first time I actually "got" Israel was when I went to visit. The history, the culture, the music, the food, the language, the -- vibes? I love every part of it. How has it progressed ... I ate Bamba for lunch today. That last sentence is true, and also a metaphor for my current place in life. I think I should have been born in Israel. Ugh, my mom is going to read this and call me as soon as she sees that last sentence. I'll keep going back to Israel to visit, and my goal is to make it there at least once a year. It's addictive, being there. But, maybe that's just the Bamba talking.

6. How has your experience been learning Hebrew? How do you foresee this progressing?

I never went to Hebrew school as a kid, which gives me a huge advantage as an adult since I don't hold any of those, what I can only describe as "'Nam-like," flashbacks of Hebrew school memories buried deep in my subconscious. I've been immersing myself in the language. I have a formal class once a week at the JCC's Say It In Hebrew program, but I listen to Israeli music at work, have language podcasts playing as I sit in traffic, keep a variety of language apps on my phone, and may or may not have labeled all the items in my apartment in Hebrew. From what I know about Hebrew in the short time I've been learning, the language itself is always progressing, so I guess I'll just have to never stop learning. Plus, the more Hebrew I know, the more hip-hop wordplay I'll be able to throw (down). You can edit that last line out if you want …

7.  What's your favorite "Jewish" food?

Once this is online, I'll be sending it to my grandma, so I have to say my favorite Jewish food is anything she makes (Grandma, please send rugelach and matzo ball soup to Chicago!).

In 'addition' to my Jewish grandmother's authentic cooking, I consider myself an expert on the Israeli snack/candy market. My absolute favorite snack this time of year is Krembo. Also, if anyone knows where to get authentic shakshuka in Chicago, PLEASE let me know. Todah rabah!

8. What's your favorite Jewish thing to do (or how do you Jew?) in Chicago?

I enjoy spending Friday nights with my friends and favorite local Chicago band: Rod Tuffcurls and the Bench Press (Bud Light L'Chaim!). We particularly enjoy their mash up of "Hava Nagilah" and "500 Miles" by The Proclaimers, and our night is only complete with a pizza oneg at Dimo's.